The Ultimate, Definitive, Never-Need-to-Read-another-Word on the Pros and Cons of NPS Article

  • November 01 2014
  • Loyalty Management: Articles

I can’t take seeing yet another article extolling the virtues/lambasting the shortcomings of NPS. So I want to lay it all on the table – the good, the bad and the ugly – and try to offer a balanced assessment that neither...Read More

Will You Be Joining Us for Dinner – or an Experience?

  • July 01 2014
  • Loyalty Management: Articles

“Welcome to The Eatperience. Would you like great food and drink …  or would you prefer to enjoy an outstanding experience?”OK, this is a false dichotomy: consumers want both, and the choice is never that stark.  (Two...Read More

Hitting the road: What do Americans’ vacation plans tell us about consumer life today?

  • June 28 2016
  • Resource: Loyalty Today
  • Rachel Bonsignore

 Though the U.S. is often known for taking less vacation time than it is due, its estimated that nearly eight in ten Americans will travel this summer.  Recent results from GfK Consumer Life research tell us a lot about...Read More

Travel on the Small Screen

  • June 09 2016
  • Resource: Loyalty Today
  • Laurens van den Oever

 Travel and video are perfect companions. Two out of three US consumers watch online travel videos for inspiration when they’re thinking about taking a trip according to a 2015 Google study. In fact, video could well be where your...Read More

The Connected Consumer: Integrating Car And Home

  • May 16 2016
  • Resource: Loyalty Today
  • Jack Bergquist

Since the dawn of the smartphone, consumers around the world have been on a lightning fast path towards ubiquitous connectivity. Almost a third of U.K. consumers feel it’s essential to always be reachable1. This trend is driving change...Read More

Realizing the Future of the Smart Home with Early Adopters

  • April 21 2016
  • Resource: Loyalty Today
  • Ranj Dale

The smart home is already a burgeoning market, with players from across sectors looking to get in on the action, but what of its future? We recently carried out a global study of 7,000 consumers in seven markets – Brazil, China...Read More

The Emerging and Evolving UX of Virtual Reality

  • April 04 2016
  • Resource: Loyalty Today
  • Ryan Carney

Virtual reality (VR) has had its ups and downs over the last few decades, but all signs point to 2016 as a watershed year for VR entering the mainstream of consumer technologies, as we highlighted in this year’s Tech Trends...Read More

Why Everyone Wants a Piece of the Mobile Payment Pie

  • March 09 2016
  • Resource: Loyalty Today
  • Tim Spenny

Connected Consumers the world over are ready for mobile payment. It is little wonder then that retailers, payment card providers and operators are all vying for a piece of the mobile payment pie. The advantages it offers are many: Retailers can...Read More

7 Steps to Success in Today's Technology-Driven Travel Marketplace

  • February 25 2016
  • Resource: Loyalty Today
  • Laurens Van Den Oever

As technology and social media disrupt the traditional marketplace, and the new traveler mixes business with pleasure, companies must adapt to survive and transform to thrive. We look at the challenges facing the industry and outline the seven key...Read More

As Curious as the Dark Side of the Individual

  • January 07 2016
  • Resource: Loyalty Today
  • Sam Carter

Segmentations can be an incredibly powerful tool for businesses, providing strong platforms for innovation and a targeted approach to customer relations. However the strength of segmentation hinges on the level of similarity between the...Read More

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