Migrating to Mobile: A First Look at the 2018 Holiday Shopping Season

  • December 04 2018
  • Resource: Loyalty Today
  • Rachel MacDonald, Button

Another year, another Cyber Week that generated record sales for retailers. On Black Friday, online sales in the U.S. reached $6.2 billion, and they topped $7.9 billion on Cyber Monday. As we had predicted in September, mobile has...Read More

How One Brand’s Investment in Mobile App Users Drove 20% More Purchases Over Mobile Web

  • April 30 2018
  • Resource: Loyalty Today
  • The Button Team

Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of the leading brands. To solve this challenge, two...Read More

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

  • March 28 2018
  • Resource: Loyalty Today
  • Natalie Gerke

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?