Truly, Madly, Deeply – Embracing Emotional Loyalty

  • September 24 2021
  • Resource: Loyalty Today
  • Christopher Kopenec, Brierley

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations regularly.  Most of these stick around as ongoing...Read More

Humanizing Customer Engagement

  • August 26 2021
  • Resource: Loyalty Today
  • The Brierley Team

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to your brand—in other words ‘hugging your...Read More

You Might Need a Loyalty Program If. . . 3 Signs to Keep in Mind

  • August 13 2021
  • Resource: Loyalty Today
  • The Brierley Team

You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty program might help. Here are 3 signs, or at least...Read More

Four Important Considerations for Successful Member Journey Mapping

  • July 30 2021
  • Resource: Loyalty Today
  • The Brierley Team

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions.  For instance, many retailers or merchants are surprised to discover that members have issues with...Read More

Humanizing Customer Engagement

  • July 26 2021
  • Resource: Loyalty Today
  • The Brierley Team

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to your brand—in other words ‘hugging your...Read More

Four Times the Fun: 4 Reasons Why Loyalty Programs Should Add Badgification

  • July 19 2021
  • Resource: Loyalty Today
  • The Brierley Team

Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept.  Members earn based on their spending and receive some sort of reward.  But today’s customers...Read More

The (re)Birth of the Relationship: Leveraging Loyalty to Engage and Connect

  • June 25 2021
  • Resource: Loyalty Today
  • Elisabeth Keller, Brierley

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them across touchpoints and platforms?How will we talk...Read More

Driving Repeat Transactions With New Members

  • November 11 2020
  • Resource: Loyalty Today
  • Grant McCloud, Brierley

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your loyalty program and marketing tactics to encourage new...Read More

Balancing Brand Adaptability and Authenticity

  • October 06 2020
  • Resource: Loyalty Today
  • Hiba Hamati, Sr. Director Strategy

Somber piano music plays and the camera pan across empty streets.We see Zoom calls taking place in makeshift home offices. Virtual happy hours with family and friends.The voiceover begins.“In these uncertain times…” ...Read More

Game On -- Leveraging Leaderboards & Badges for Loyalty Engagement

  • June 12 2020
  • Resource: Loyalty Today

Flashback to 1978. A group of friends gathered around a Space Invaders machine, accidentally spilling Pepsi on the floor due to excitement.Their buddy is about to get those last few points that will let him enter his three initials on screen...Read More

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