Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel

  • May 18 2019
  • Resource: Loyalty Today
  • Renea Keish, Brierley+Partners

 You bought what? As we move towards buying everything we want or need online, (Really? A Himalayan Salt Lamp and Bacon Flavored Floss?) then having it delivered preferably same day, and demanding the process be as painless, quick, and...Read More

Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel

  • May 09 2019
  • Resource: Loyalty Today
  • Renea Keish, Brierley+Partners

Got Mail??   Living in a digital world, with everything we need located on our mobile phones or laptops, it’s easy to dismiss direct mail as a viable, effective, or profitable marketing channel.  Infotrend statistics state that...Read More

Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

  • April 30 2019
  • Resource: Loyalty Today
  • The Brierley+Partners Team

Sharpening those “social” skills Before sharing a few easy steps to optimize your social media presence, it should be mentioned that marketers should not feel compelled to be present in every social media channel, thinking that their...Read More

Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

  • April 24 2019
  • Resource: Loyalty Today
  • Renea Keish, Brierley+Partners

  Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is “always on...Read More

Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

  • April 16 2019
  • Resource: Loyalty Today
  • Samantha Iodice, Director, Omnichannel Communications, Brierley+Partners

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries, the ripple effect in our global, internet...Read More

Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

  • February 28 2019
  • Resource: Loyalty Today
  • Robert L. McClarin, Brierley+Partners

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key relationship-building milestones. As Brierley...Read More

Mind the GAAP Part 3: Mitigation Strategies & Best Practices

  • January 31 2019
  • Resource: Loyalty Today
  • Randy Hernandez, Brierley + Partners

As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have significant potential impacts on your company...Read More

Mind the GAAP Part 2: Leading Program Financials Examples

  • January 21 2019
  • Resource: Loyalty Today
  • Randy Hernandez, Brierley+Partners

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could have on your loyalty program’s financial...Read More

Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

  • January 11 2019
  • Resource: Loyalty Today
  • Randy Hernandez, Brierley+Partners

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are contemplating one, sharpen your pencils and grab your...Read More

There’s an App For That

  • December 17 2018
  • Resource: Loyalty Today
  • Grant McCloud, Brierley+Partners

POV: Developing a loyalty program app strategy Overview Mobile has rapidly emerged as a significant channel for loyalty programs to engage with their members.  Americans have rapidly integrated smartphones into their daily lives, with over...Read More

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