The Secret to an Effective Loyalty Program

  • September 09 2019
  • Loyalty Management: Articles
  • Laurie Meek, Antje Helfrich, Lenati

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

  • October 15 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work, they don’t want to be sold to. Deals no...Read More

On their Terms: Millennials Shift the B2B Buying Journey

  • September 11 2019
  • Resource: Loyalty Today
  • Antje Helfrich, Lenati

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone working with Millennials throughout the...Read More

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

  • July 26 2019
  • Resource: Loyalty Today
  • Nina Maurer

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands have to find ways to show you care. One way...Read More

Customer Loyalty that Stands the Test of Time

  • July 02 2018
  • Loyalty Management: Articles
  • Laurie Meek

Consumer shopping habits and loyalty programs have transformed since they first burst onto the scene in the 1990’s. No longer a simple punch card approach, loyalty has morphed into a sophisticated mechanism for collecting customer data to...Read More

Using the Science of Habits to Create a Successful Loyalty Program

  • June 06 2019
  • Resource: Loyalty Today
  • Meg Tronquet

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

Choosing a Loyalty Platform that Supports your Brand

  • February 01 2018
  • Loyalty Management: Articles
  • Antje Helfrich & Graham Mills

Technology has rapidly become the cornerstone of a successful loyalty program. Brands spend a lot of time, effort, and money on selecting and implementing a loyalty platform to help them acquire, engage, retain and grow their customers.  The...Read More

Using the Science of Habits to Create a Successful Loyalty Program

  • January 28 2019
  • Resource: Loyalty Today
  • Meg Tronquet

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

Making Marketing Personalization Work for You

  • December 05 2018
  • Resource: Loyalty Today
  • Martin Mehalchin, Lenati

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example...Read More

Mine Your Data Before You Change Your Loyalty Program

  • March 13 2017
  • Loyalty Management: Articles
  • Jonathan Adler & Alison Rohrs

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was...Read More

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