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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Katherine Black discusses personalizing messages to meet individual customer needs at the right time and place through the right channel at the 2013 OMMA Data Driven Marketing event in New York.
British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable.
This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco. The...Read More
Counting on Word of Mouth to Boost Sales
Consumers have always shared their candid opinions about brands to family and friends… and sometimes to complete strangers. Marketers have long realized that great word of mouth could boost...Read More
Matt Nitzberg’s presentation at the 2013 Shopper Marketing Summit in Chicago April 9, 2013
Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it...Read More
Watch Jeff Headley’s discussion on the panel “Forget ‘Showrooming’: Enter The Age Of Augmented Retailing” at the OMMA Mobile Insider Summit.Video streaming by Ustream