This Revolution Will Be Personalized: Turning Databases Into Real Conversations

  • May 24 2013
  • Resource: Loyalty Today

Katherine Black discusses personalizing messages to meet individual customer needs at the right time and place through the right channel at the 2013 OMMA Data Driven Marketing event in New York.     Read More

Consumer Today Report: April 2013

  • May 20 2013
  • Resource: Loyalty Today

British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco. The...Read More

Consumer Today Report: April 2013

  • May 20 2013
  • Resource: Loyalty Today

British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco. The...Read More

Economics of Advocacy ebook

  • April 26 2013
  • Resource: Loyalty Today

 Counting on Word of Mouth to Boost Sales Consumers have always shared their candid opinions about brands to family and friends… and sometimes to complete strangers. Marketers have long realized that great word of mouth could boost...Read More

It’s Digital, but is it Personal?

  • April 19 2013
  • Resource: Loyalty Today

Matt Nitzberg’s presentation at the 2013 Shopper Marketing Summit in Chicago April 9, 2013 Read More

Please Track Me?

  • March 12 2013
  • Resource: Loyalty Today

Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it...Read More

Forget ‘Showrooming’: Enter The Age Of Augmented Retailing

  • March 08 2013
  • Resource: Loyalty Today

Watch Jeff Headley’s discussion on the panel “Forget ‘Showrooming’: Enter The Age Of Augmented Retailing” at the OMMA Mobile Insider Summit.Video streaming by Ustream Read More

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