Loyalty at the Point of Sale: Where Relevant, Personal Offers Resonate

  • August 01 2017
  • Loyalty Management: Articles
  • Cassie Boutelle

Your goals are straightforward: Motivate your customers to shop with you more often, entice them to spend more money every time they do, and increase the profits they generate. Unfortunately, you are competing with clutter that increases...Read More

Maximize Loyalty Program Effectiveness with Advanced Technology

  • June 01 2017
  • Loyalty Management: Articles
  • Cassie Boutelle

Month after month, Jacob and Emma, a couple in their early thirties, are racking up loyalty points based on their purchases at the nearby home improvement store where they often shop. A recent email from the retailer urged them to check out the...Read More

To Beacon or Not to Beacon

  • July 11 2017
  • Resource: Loyalty Today
  • Trevor Mast

Merchants are always looking for innovative ways to promote new sales. Historically, they’ve come up with a variety of ways to attract business, from hiring someone to stand outside their store with a big sign to promotional emails and...Read More

Streamlining Ordering at Quick Service Restaurants

  • June 06 2017
  • Resource: Loyalty Today
  • Kris Carrera

How can QSRs benefit your business?Waiting in line for what was meant to be fast food can take the edge off a tasty meal. But quick service restaurants (QSRs) are complicated operations: real-time manufacturers serving hundreds, if not thousands...Read More

Revolutionizing Retail with Wearables

  • May 26 2017
  • Resource: Loyalty Today
  • Dan Peacock

New wearable technology represents the POS frontlineWhat do you think? Will the increase in popularity for mobile payments help drive adoption of wearables by shoppers?You’re probably accustomed to wearable devices that keep tabs on steps...Read More

Omnichannel Strategies For Merchants

  • May 08 2017
  • Resource: Loyalty Today
  • Dan Peacock

Flexible payment mechanisms as a central pillar of modern retailing.The term omnichannel may be overused and overhyped, but few would deny that a coherent omnichannel strategy is a fundamental business aim for forward-thinking merchants. Today...Read More

Agile Development for the Digital Age

  • April 07 2017
  • Resource: Loyalty Today
  • Kris Carrera

How a hyper-collaborative approach brings fluid flexibility to product releases“The customer is always right” is a common mantra. But one that often went unconsidered when designing financial products. For decades, product managers...Read More

Finding the Hidden Value of Your Loyalty Program’s Indirect Benefits

  • March 15 2017
  • Resource: Loyalty Today
  • Brian Dugan

What are you doing to measure the indirect benefits of your loyalty program?You know you need a loyalty program to run a successful credit card program. But margin pressures mean program performance is constantly under scrutiny. To make sure your...Read More

Can Predicting Cardholder Behavior Help Reduce Prepaid Costs?

  • March 03 2017
  • Resource: Loyalty Today
  • David Johnson

Using behavioral analysis to extend the life of cardholders while reducing costsAccess to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue to have their impact. Consequently, prepaid...Read More

Upping the Ante on Consumer Convenience

  • February 22 2017
  • Resource: Loyalty Today
  • Dan Brames

Overarching theme for 2017? ConvenienceConvenience to customers has long been the name of the game. And attending last month’s NRF Big Show, I saw how much it still is. But the ways in which convenience matters continue to change, and they...Read More

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