Smart Phone Love: Giving Customers What They Want Before They Know They Want It

  • November 01 2011
  • Resource: Loyalty Today

Even though there are new deals every day, owning a cell phone is not cheap.  For a family of four, it’s not uncommon to spend more on phone and data plans than on water, electricity, and heat combined.  Granted, many households...Read More

Understanding the Affluent Market

  • October 27 2011
  • Resource: Loyalty Today

Understanding the affluent market is a challenge, especially today, with so many uncertainties in the economy. It is critical, however to gain an understanding of this market and to determine how to gain their loyalty. Much of the affluent...Read More

Rounding for Business

  • October 18 2011
  • Resource: Loyalty Today

Rounding…Proactively, engaging, listening to, communicating with, building relationships with and supporting your most important asset (your employees). ~ Studer Group The phrase “making the rounds,” also known as &ldquo...Read More

Article of Interest: Loyalty Starts at Home

  • October 13 2011
  • Resource: Loyalty Today

Every business owner, or manager, wants to know the secret to customer loyalty. Is there a system that will nourish customer loyalty in my business? Lawrence Vijay Girard recently wrote an article that was published on Loyalty 360’s...Read More

Who is J.D. Power, Anyway?

  • October 10 2011
  • Resource: Loyalty Today

In my position as research assistant at VIPdesk, I often list and quote companies that top and make various J.D. Power & Associates surveys and lists but until recently, I never really thought much about the J.D Power and Associates firm or...Read More

It's Customer Service Week!

  • October 04 2011
  • Resource: Loyalty Today

Almost every company is in the customer care business, whether you are a B2B or B2C company; you, your employees and your colleagues are all delivering some sort of customer service day in and day out. Be it good, bad or indifferent…At...Read More

Article of Interest: Top 5 ROI Benefits of Customer Experience Management

  • September 29 2011
  • Resource: Loyalty Today

OK, so there’s no set formula for calculating ROI on Customer Experience Management (CEM) and we all know that it’s not really possible to quantify quality. What we need to realize, however, is that improving customer experience is...Read More

Finding Moments of Greatness in a Virtual World

  • September 27 2011
  • Resource: Loyalty Today

If you’ve been in the business of serving customers for more than a few years, you are fairly well versed in the ups and downs as well as the ins and outs of our industry.  Through thick or thin, we are driven by the value of what we...Read More

Article of Interest: 5 Mobile Trends Loyalty Marketers Should Watch

  • September 22 2011
  • Resource: Loyalty Today

I’m not sure about you, but I don’t know many people today without a smartphone, which is a tell-tale sign that companies should be paying attention to this ever-evolving trend. As a matter of fact as of July 2011, 82.2 million...Read More

Customer Service: Practice what you preach

  • September 20 2011
  • Resource: Loyalty Today

I think we all know that many companies are seriously deficient in quality customer service. I know in any given week, I am horrified on at least a few occasions – either in person at a store or over the phone.  This week, I called...Read More

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