The Importance of an Accessible and Inclusive Experience

  • May 28 2020
  • Resource: Loyalty Today
  • ICF Next Team

In order to be successful and effective, companies must design digital experiences that are accessible, and inclusive of all audiences.  Inclusivity drives participationAccessibility has become high on the priority list for many companies in...Read More

Sustaining Customer Advocacy in the Face of Crisis

  • April 01 2020
  • Loyalty Management: Articles
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

COVID-19 Recovery is Inevitable, But Are We Ready?

  • May 22 2020
  • Resource: Loyalty Today
  • ICF Next Team

We don’t know the exact timetable, but if we believe recovery is closer rather than further away, these key considerations might help us prepare for the hard decisions ahead.As COVID-19 and its impacts on businesses continues to take center...Read More

Building Trust in a Time of Disruption and Preparing For The Future of The Customer Journey

  • May 19 2020
  • Resource: Loyalty Today
  • Mike Sund and Stacy Kjelland, ICF Next

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and customers, we are living through an extraordinary...Read More

Retail Revolution: The Changing Retail Space and Why These Impacts Could Be Built to Last

  • May 11 2020
  • Resource: Loyalty Today
  • Ann Gersna, ICF Next

What is happening now in retail will determine the rules of the “New Normal.”Perhaps more than any other segment, retail brands came into the COVID-19 crisis in a particularly difficult position. Despite a decade-long economic surge in...Read More

Company Loyalty in Times of Uncertainty

  • May 04 2020
  • Resource: Loyalty Today
  • Tom Madden, ICF Next

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times.  In the loyalty business, companies provide the best value they can in exchange for...Read More

A Framework for Asking the Right Questions While Managing COVID-19

  • April 28 2020
  • Resource: Loyalty Today
  • Faryar Borhani and Grant Toups, ICF Next

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January, the definition of “normalcy” has...Read More

The keys to managing the business curve of COVID-19

  • April 21 2020
  • Resource: Loyalty Today
  • Grant Toups, ICF Next

To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are publishing our first thoughts on how organizations should...Read More

Building Trust in a Time of Disruption and Preparing for the Future of the Customer Journey

  • April 14 2020
  • Resource: Loyalty Today
  • Mike Sund and Stacy Kjelland

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.For brands and customers, we are living through an extraordinary...Read More

How Travel Brands Respond to Global Pandemics

  • April 09 2020
  • Resource: Loyalty Today
  • Emmanuelle Mehta

During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned for the future. Empty shelves at Target stores...Read More

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