Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

  • May 02 2019
  • Resource: Loyalty Today
  • Joerg Granacher, ICF Next

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn’t it seem that every year we come across...Read More

Improving Brand Engagement Through Human-Centered Loyalty Technology

  • April 25 2019
  • Resource: Loyalty Today
  • Guy Cierzan, ICF Next

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More

Three Reasons Why Marketers Should Be Using Advanced Analytics

  • April 22 2019
  • Resource: Loyalty Today
  • Nate Thompson, ICF Next

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More

Igniting Loyalty in Low-Frequency Categories

  • April 17 2019
  • Resource: Loyalty Today
  • Guy Cierzan

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more...Read More

Translating Challenge Into Opportunity

  • April 09 2019
  • Resource: Loyalty Today
  • The ICF Next Team

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking, deep understanding and trusting relationships...Read More

Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

  • March 08 2019
  • Resource: Loyalty Today
  • Katie Berndt, ICF Next

Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently worked with The Vitamin Shoppe to redesign the...Read More

Making the Case for Loyalty

  • September 26 2012
  • Loyalty Management: Articles

Q: How does one make the case for a loyalty program internally, particularly to senior management?A: For many companies, loyalty marketing is not high on the priority list. When it’s not, building a case for it may become...Read More

Are Your Customers Brand Loyal or Category Loyal?

  • September 04 2012
  • Loyalty Management: Articles
  • Suzy Cox, Olson

THE STORE-BRAND ELEPHANT IN THE ROOM It’s not news that many brand managers are seeing their share erode in favor of private-label brands. The following trends are enough to give any brand manager indigestion: Unit sales of private...Read More



Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?