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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in.
Doesn’t it seem that every year we come across...Read More
When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too.
I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More
Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More
Successful customer loyalty in low-frequency categories can be attributed to these best practices.
The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more...Read More
Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking, deep understanding and trusting relationships...Read More
Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently worked with The Vitamin Shoppe to redesign the...Read More
Q: How does one make the case for a loyalty program internally, particularly to senior management?A: For many companies, loyalty marketing is not high on the priority list. When it’s not, building a case for it may become...Read More
THE STORE-BRAND ELEPHANT IN THE ROOM
It’s not news that many brand managers are seeing their share erode in favor of private-label brands. The following trends are enough to give any brand manager indigestion:
Unit sales of private...Read More