Driving innovation through Co-Creation

  • July 15 2019
  • Resource: Loyalty Today
  • Fred Faulkner

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More

How DR and Smart Thermostats Have Revolutionized The Utility-Customer Relationship

  • July 01 2019
  • Resource: Loyalty Today
  • Robyn Link

Smart thermostats ushered in a new era for the utility-customer relationship. Now, new demand response programs are capitalizing on this momentum to create wins for both parties.Utilities have traditionally relied on demand response (DR)...Read More

Is Your Travel and Hospitality Loyalty Program Human-Friendly?

  • June 21 2019
  • Resource: Loyalty Today
  • Hannah Fox

Check out these highlights from the Humanizing Loyalty reportIn today’s travel and hospitality market, customers have more control and choices than ever before. How do brands ensure that they’re going above and beyond to be the top...Read More

What’s The Future of Blockchain in Loyalty Marketing?

  • June 12 2019
  • Resource: Loyalty Today
  • Mike Sund

At the height of the Cryptocurrency trading frenzy, Bitcoin reached a unit value of $19,650. It hasn’t been that high since. A little more than a year later, Bitcoin declined 84 percent and hit a new low of $3,128. It is currently trading...Read More

Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

  • May 02 2019
  • Resource: Loyalty Today
  • Joerg Granacher, ICF Next

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn’t it seem that every year we come across...Read More

Improving Brand Engagement Through Human-Centered Loyalty Technology

  • April 25 2019
  • Resource: Loyalty Today
  • Guy Cierzan, ICF Next

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More

Three Reasons Why Marketers Should Be Using Advanced Analytics

  • April 22 2019
  • Resource: Loyalty Today
  • Nate Thompson, ICF Next

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More

Igniting Loyalty in Low-Frequency Categories

  • April 17 2019
  • Resource: Loyalty Today
  • Guy Cierzan

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more...Read More

Translating Challenge Into Opportunity

  • April 09 2019
  • Resource: Loyalty Today
  • The ICF Next Team

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking, deep understanding and trusting relationships...Read More

Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

  • March 08 2019
  • Resource: Loyalty Today
  • Katie Berndt, ICF Next

Don’t go breaking my programAs the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently worked with The Vitamin Shoppe to redesign the...Read More

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