5 Actions Brands Can Take to Unlock Customer Loyalty

  • August 10 2023
  • Resource: Loyalty Today
  • Nate Thompson and Connie Sisco, ICF Next

Customer loyalty is a crucial factor to achieve long-term success for any business. Loyal customers are more likely to make repeat purchases, refer friends and family, and even defend your brand in the face of criticism. So, how do you build...Read More

Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

  • July 31 2023
  • Resource: Loyalty Today
  • Katie Berndt, ICF Next

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials (and higher earners) as the most likely to belong...Read More

3 Best Practices For Mastering Customer Experience Transformation

  • July 11 2023
  • Resource: Loyalty Today
  • Anne Catherine Feeney, Kristi Boesen, and Bindu Gupta, ICF Next

What is customer experience transformation?Customer experience transformation, or CXT, works to align your organization’s values, structures, operations, technology, and culture to obsessively focus on and meet the needs of your customers...Read More

To Connect With Consumers, Be Prepared to Do More With Less

  • July 05 2023
  • Resource: Loyalty Today
  • Becca Brown, ICF Next

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right. Brands think that authenticity and...Read More

How Brands Can Leverage Nostalgia Without Living in The Past

  • June 29 2023
  • Resource: Loyalty Today
  • Tim Barlow, ICF Next

The past has a persistent magnetism, playing on a sense of comfort that brands often leverage as a shortcut to emotionally resonate with consumers. Nostalgia marketing is everywhere—from Pepsi unveiling a “new” logo that harkens...Read More

Drive Participation and Foster Emotional Loyalty Through Shared Values

  • May 24 2023
  • Resource: Loyalty Today
  • Denise Holt and Tom Madden, ICF Next

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to feel their purchases align with their personal...Read More

Building Trust Through Loyalty Fraud Prevention

  • February 13 2023
  • Resource: Loyalty Today
  • Lauren Sutherland, Emily Merkle, and Mark Halterman, ICF Next

Loyalty fraud is not new, but it is increasingAccording to the Loyalty Security Alliance, 17.6% of survey respondents said loyalty fraud grew “a lot” in the last three years, while 23.5% said it grew “somewhat.” And ...Read More

2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

  • February 02 2023
  • Resource: Loyalty Today
  • Kylie Burness, Rachel Cooper, Michael Cowen, Jeremy Mullman, and Laurie Naranjo, ICF Next

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue pivoting to address changes and needs from varied...Read More

The Value of Increasing Point Utility in Loyalty Program

  • January 27 2023
  • Resource: Loyalty Today
  • Lauren Sutherland, ICF Next

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the past few years. While there are many drivers...Read More

L​oyalty Efforts are the Key to Weathering Economic Uncertainty

  • January 10 2023
  • Resource: Loyalty Today
  • Tom Madden, ICF Next

Connecting with and retaining customers as they compete for both share of mind and share of wallet remains a challenge in tumultuous times. The combination of a lingering pandemic, residual supply chain issues, labor shortages, record-high...Read More

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