Beacons, a Better Way to Understand Your Customers Shopping Behaviors

  • August 01 2018
  • Loyalty Management: Articles
  • Justin Cvetkovski, Business Solution Manager

Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon...Read More

How to Recognize Brand Ambassadors

  • December 01 2017
  • Loyalty Management: Articles
  • Dagmara Duniec

Companies very often ask the question “how can loyal customers be turned into brand ambassadors?” But what if a company already has brand ambassadors, without even knowing that they exist or what their opinions are? What if these...Read More

How Machine Learning Supports Social Media Mining

  • July 05 2018
  • Resource: Loyalty Today
  • The Comarch Team

Information is key, especially in business. Without appropriate knowledge, marketing teams would have difficulties to address the actual needs and requirements of any given target group. This is especially true nowadays, when clients&rsquo...Read More

Why Aren’t B2B Loyalty Programs Dead Yet?

  • June 01 2017
  • Loyalty Management: Articles
  • Mateusz Skowronek

B2B loyalty has its challenges, fragmented, intricate channel landscape, concentration of buyers within one distribution channel, business relations that are influenced by various sometimes not-so-obvious stakeholders. It all constitutes an...Read More

Reinventing Loyalty Programs in the Digital Age

  • February 01 2017
  • Loyalty Management: Articles
  • Joanna Młynarska & Mateusz Skowronek

The topic of loyalty programs in the digital age has emerged directly from our observations and discussion with customers. We saw many companies struggling to assess and select, from a vast pool of tech novelties, which innovations were a better...Read More

How Social Media Listening Could Influence Loyalty Programme Tactics

  • December 01 2016
  • Loyalty Management: Articles
  • The Comarch Team

Social media is impacting loyalty programme strategies and becoming an important communication tool between brands and customers. Playing a significant role in people’s lives, the importance of social platforms in their everyday routine is...Read More

Who Gets to Go to the Marketing Heaven? 3 Deadly Sins of the Contemporary Loyalty Programs

  • October 11 2016
  • Resource: Loyalty Today
  • The Comarch Team

Nowadays, in the extremely competitive market, omnipresent technology and marketing overload- the importance of building solid relationships with customers is crucial and should be one of the key elements of business strategies. Research shows...Read More

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