CONTENT GALLERY

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

Brands have access to more customer data than ever before, but that data remains nothing more than zeroes and ones unless they have the proper tools to transform that data into useful information. Making a personalized offer to a customer is a...Read More

In a rapidly changing digital world, it can be a significant challenge for marketers to get their message across when every brand is trying to capture consumers’ limited attention. This challenge is only made more difficult by the need for...Read More

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college. The statistics certainly back up the...Read More

As consumers’ buying behaviors continue to evolve, the challenge for brands to better understand the customer is more important. “Companies need to implement a data-led, customer-centric strategy that delivers actionable insights into...Read More

Engaging and creating the best hyper-personalized customer experiences is top of mind for most brands. Loyalty360 recently spoke with Christian Selchau-Hansen, CEO of Formation, a global leader in developing scalable solutions for individualized...Read More