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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Best Practices for Revamping a Loyalty Program – Part II

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for...

• Vesta
• November 28 2022

Best Practices for Revamping a Loyalty Program – Part I

• Vesta
• November 21 2022

Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

• Vesta
• October 31 2022

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

• Vesta
• July 21 2022

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Incentives Made Easy: 5 Personas That Accelerate Brand Community Building

All brands are challenged to keep consumers engaged and foster participation. Yet many brands think discounts or rewards are the only way to keep a...

• Vesta
• November 04 2022

Incentives Made Easy: The 5 Personas that Accelerate Brand Community Building

• Vesta
• July 14 2021

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

8 Ideas to Upgrade Your Loyalty Program Strategy

Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is...

• Vesta
• December 27 2022

The Ultimate Challenger Brand Wins With Community Powered Marketing: How Sir Kensington’s Did It

• Vesta
• October 21 2022

Doing More With Less: How Community Makes a Big Business Impact for Clio Snacks

• Vesta
• October 19 2022

What is the Difference Between Zero Party Data and First Party Data and Why it Matters

• Vesta
• October 14 2022

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

  In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This...

• Vesta
• August 03 2020

Past Issues

2020 Loyalty360 Awards Edition

Q1 2021 Online | Loyalty Management Magazine

Q2 2021 Online | Loyalty Management Magazine

When the (Data) Cookies Crumble

• Vesta
• March 04 2020

Cultivating Emotional Loyalty in the "In Between" Place

• Vesta
• February 13 2020

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Throwback Thursday | Thought Leaders in Customer Loyalty – Episode 1

Loyalty360’s Throwback Thursday video series brings together several of the best responses from Loyalty360 member thought leaders on recent...

• Vesta
• June 04 2020

Loyalty360 Thought Leadership Series | Susan Frech, Social Media Link

• Vesta
• March 25 2020

Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Vesta

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

• Vesta
• March 19 2020

The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology and Services | Vesta

Company Type: Customer Engagement Platform, Community, Brand Advocacy and InsightsCore Offering(s): Online communities, peer influencer...

• Vesta
• October 12 2022

Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Why You Need Connection Marketing: Elevating Brand Sentiment Today and Beyond

There is no question consumers are spending more time than ever before with digital channels. In this new world of social distancing, we see an...

• Vesta
• May 14 2020