Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Improved Personalization and Deeper Insights from Zero-Party Data

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

As seen in Forbes: Brands Need A Renewed Focus On Their Brand Ambassadors For 2021

Our Founder, CEO, and Community Powered Marketing pioneer Susan Frech shared how to build lasting bonds that create authentic brand advocacy in a...

Loyalty Management


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

  In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This...



Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Throwback Thursday | Thought Leaders in Customer Loyalty – Episode 1

Loyalty360’s Throwback Thursday video series brings together several of the best responses from Loyalty360 member thought leaders on recent...

Analyst Reports


Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Vesta

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Featured Technology


The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology and Services | Vesta

Company Type: Customer Engagement Platform, Community, Brand Advocacy and InsightsCore Offering(s): Online communities, peer influencer activation,...



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Why You Need Connection Marketing: Elevating Brand Sentiment Today and Beyond

There is no question consumers are spending more time than ever before with digital channels. In this new world of social distancing, we see an...


Vesta is a leader and pioneer in Community Powered Marketing. Our intuitive SaaS platform elevates a brand’s digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates. Hundreds of brands have partnered with us to activate millions of consumers to drive customer acquisition, long-term loyalty, and...

Our Members

Cathy Courtney ,
VP, Marketing

Sue Frech ,


Cathy Courtney
VP, Marketing
[email protected]