DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Anatomy of a True CX insight: 5 Definitive Tests to Distinguish Between Insights + Data Points

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on...

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

4 Standards for Customer Experience Benchmarking to Help You Rise to the Top of Your Industry

Some say you shouldn’t compare yourself to others. This may be true in your personal life, but when it comes to your business, if you don...

In-Depth Exclusives

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Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

The Biggest Challenges and Opportunity in Customer Loyalty Today

Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says...

SMG

SMG inspires experiences that improve people’s lives. We are a catalyst for change—helping organizations generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. Our unique partnership model puts a dual focus on platform technology and professional services, making it easy for brands...

Contact

David Merchant
Business Development Representative
816-841-5613
dmerchant@smg.com