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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty Fraud: Experts Discuss Challenges Brands Face and Ways To Mitigate Impact

Brands face many challenges when maintaining a vibrant customer loyalty program that engages members, elevates the customer experience, and fosters...

• Phaedon
• April 03 2024

2024 Trends: Phaedon on Listening to Customers and Improving Loyalty Programs

• Phaedon
• January 24 2024

Loyalty360 Executive Spotlight: Emily Merkle, Phaedon

• Phaedon
• December 04 2023

Elevating Members: How Brands Can Effectively Manage Elite and Lifetime Tiers in Customer Loyalty Programs

• Phaedon
• November 06 2023

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports   

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on...

• Phaedon
• February 23 2024

Connecting with Customer Emotions: ICF Next’s Insights into Customer Engagement through Shared Values and Beliefs

• Phaedon
• March 20 2023

2023 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports 

• Phaedon
• February 17 2023

Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns

• Phaedon
• November 18 2022

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing...

• Phaedon
• April 15 2024

Drive Participation and Foster Emotional Loyalty Through Shared Values

• Phaedon
• April 10 2024

Participation: A Power Shift and Reckoning for all Brands

• Phaedon
• April 05 2024

Unlocking Customer Insights: How to Harness the Power of Zero-Party Data

• Phaedon
• April 02 2024

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Customer Intelligence Forum Video Blog: Suzy Cox, SVP Olson 1 to 1, Olson

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19...

• Phaedon
• May 02 2012

Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Phaedon

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

• Phaedon
• December 11 2023

The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology and Services | Phaedon

Marketers increasingly recognize that fostering lasting customer loyalty requires more than a basic points program; it demands a comprehensive...

• Phaedon
• February 26 2024

Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

A Data Journey: How Wyndham Hotels & Resorts is Delivering Personalization on a Global Scale

Sarah Pannacciulli, Senior Director CRM Strategy and Enablement at Wyndham Hotels & Resorts takes us on the hotel group’s personalization...

• Phaedon
• November 10 2021