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Making the Case for Loyalty

Q: How does one make the case for a loyalty program internally, particularly to senior management?A: For many companies, loyalty marketing is...



Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Customer Intelligence Forum Video Blog: Suzy Cox, SVP Olson 1 to 1, Olson

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19...

Olson 1to1

Olson 1to1 is a full-service loyalty and CRM agency and the youngest firm named a Leader in the Forrester Wave™ list of leading loyalty providers. We help our clients form lasting, meaningful and mutually beneficial relationships with their customers, while delivering measurable return on investment across their customer engagement...

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