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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

McDonald’s Invests in Plexure to Enhance Its Engagement Capabilities

A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be...

McDonald’s Acquires Dynamic Yield to Enhance CX
McDonald's Corporation

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in 120 markets around the world. Over 90 percent of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women.

Our Members

Mayank Patel ,
Director, CRM & Loyalty

Rich Long ,
Manager – Global CRM & Loyalty

Contact

Richard Long
Manager - Global CRM & Loyalty
8478147424
[email protected]

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