DAILY NEWS

VIEW ALL

Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Segmentation and Personalization Continue to Grow in Customer Loyalty

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is...

Research & Reports

VIEW ALL

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

IRIS Participation Brand Index

The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in...

Loyalty Today

VIEW ALL

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Grolsch Appoints Iris to Build Brand Globally

Iris has been appointed as the global lead strategic and creative agency for beer brand Grolsch.The agency will be tasked with reigniting the...

Loyalty Management

VIEW ALL

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Partnerships: The secret weapon to building customer loyalty?

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can...

Multimedia

VIEW ALL

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Customer Experience & Loyalty During Uncertain Times | Loyalty360's Throwback Thursday

We asked leaders in brand loyalty and customer experience, “How do you believe this crisis and uncertainty will impact overall customer...

Analyst Reports

VIEW ALL

Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Iris

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Featured Technology

VIEW ALL

The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology And Services | Iris

Company Type: Customer Experience Strategy and Design, Customer Loyalty Strategy and Design, Data and Analytics Insights, Creative Services and...

Iris Worldwide

Iris is a global creative, strategy and innovation agency with over 20 years of experience in CRM and Loyalty strategy.  Our loyalty practice encompasses IKEA Family program, Samsung Members and Starbucks Rewards in EMEA and APAC.  We design loyalty programs and strategies to drive high levels of excitement and involvement, to embed...

Our Members

Jill Smith

Laura Gardiner

Contact

Laura
Gardiner
Iris Worldwide
laura.gardiner@iris-worldwide.com