Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Iris Concise CEO Discusses Loyalty Through Participation

In the back of our minds, we all know that loyalty programs were originally designed to drive the next purchase. They gamified transactional...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Consumer Perceptions of the Digital Experience

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online...

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Partnerships: The secret weapon to building customer loyalty?

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can...

Analyst Reports


Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Iris Worldwide

Iris Concise offers end-to-end program design and optimization, a comprehensive suite of marketing program management services, data and analytics,...

Loyalty360 Analyst Report | 89 Degrees
Iris Concise

Boston is known for its rich cultural history—it is the birthplace of revolutionary thinking… the city of Firsts. Iris Concise embraces this spirit of innovation to use data driven intelligence to challenge the status quo and move our clients' business forward.We are loyalty experts—and not just when showing our...

Our Members

Phil Hussey ,
CEO, North America

Jeffrey Caplan ,
Vice President, Marketing Services

Rupa Rajopadhye ,
Vice President, Marketing Services

Rob Bousaleh ,
Vice President of Loyalty Solutions

Bill Finaldi ,
Head of Business Development and Strategic Partnerships


Bill Finaldi
Senior Director of Business Development and Strategic Partnerships
[email protected]