DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

The Goal of Personalization Getting Tougher for Brands

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Consumer Perceptions of the Digital Experience

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online...

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Right Message, Right Context, Reaching those out shopping and dining in-person during Covid

Understanding and messaging who is quarantining versus not is vastly important and doable. Simply put, pairing behavioral patterns with...

Tips for a Covid Proof Campaign
The Great Reset

Loyalty Management

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Partnerships: The secret weapon to building customer loyalty?

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Customer Experience & Loyalty During Uncertain Times | Loyalty360's Throwback Thursday

We asked leaders in brand loyalty and customer experience, “How do you believe this crisis and uncertainty will impact overall customer...

Analyst Reports

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Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Iris

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market...

Iris Worldwide

Iris is a global creative, strategy and innovation agency with over 20 years of experience in CRM and Loyalty strategy.  Our loyalty practice encompasses IKEA Family program, Samsung Members and Starbucks Rewards in EMEA and APAC.  We design loyalty programs and strategies to drive high levels of excitement and involvement, to embed...

Our Members

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Laura Gardiner

Contact

Laura
Gardiner
Iris Worldwide
laura.gardiner@iris-worldwide.com