Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Anatomy of a True CX insight: 5 Definitive Tests to Distinguish Between Insights + Data Points

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections


SMG inspires experiences that improve people’s lives. We are a catalyst for change—helping organizations generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies. Our unique partnership model puts a dual focus on platform technology and professional services, making it easy for brands...


David Merchant
Business Development Representative
[email protected]