Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Road to Rewards: What Drives Millennial Loyalty?

Millennial consumers, aged 18-34, are continuously changing the way U.S. retailers think, sell and measure success. Retail competition is tough...

Loyalty Management


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Consumers’ Preferred Rewards, It Turns Out, are Everyday Savings on Fuel

Sometimes, the best way to find out what types of rewards and incentives consumers prefer when they join a loyalty program is to ask them, rather...

Past Issues

Fuel Rewards

Fuel Rewards® is a national coalition program comprised of merchants from many different spend categories whereby consumers earn a common reward currency from thousands of brands, retailers and restaurants, simply by making everyday purchases.  Harnessing the unique power and value of immediate cents-per-gallon savings, the Fuel Rewards...


Brian Jefferson
VP, Business Development – Fuel Rewards Program Issuers
(972) 793-6763