DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Segmentation and Personalization Continue to Grow in Customer Loyalty

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Your 2021 Offer Campaign Plan (With Checklist)

New offers take a lot of time and resourcesBut offer campaigns are an important tool in your toolbox. And often, this tool is broken. With...

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Improve Loyalty Program Engagement with Modern Gamification

Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Roadmapping & Increasing Customer Loyalty | Loyalty360's Throwback Thursday

We asked leaders in brand loyalty and customer experience two questions: 1. "What is coming up on your roadmap, and how are you developing...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Gamify Loyalty Offers to Deepen Consumer Relationships and Drive More Sales

As marketers look to deepen the relationship between their brand and consumers in the digital world, typical offerings like mass discounts are not...

Formation

Formation.ai is an enterprise software company that enables the world’s largest brands to encourage customer behaviors that increase lifetime value. Using advanced machine learning, we determine what motivates each customer and provide hyper-personalized offers, incentives, and pricing that drive unprecedented ROI. Founded in 2015 and...

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