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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses...

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• July 21 2022

Challenges of Building Emotional Loyalty in Changing Customer Landscape

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• July 15 2022

Segmentation and Personalization Continue to Grow in Customer Loyalty

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• April 26 2022

Harnessing First and Zero-Party Data Key to Dynamic Customer Experience

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• April 21 2022

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Are your Loyalty Offers Modernized for the Digital Consumer?

Consumers Have Too Many Choices and Too Little TimeConsumers loyalty is no longer assured, as shoppers have an infinite number of choices and...

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• April 04 2022

Your 2021 Offer Campaign Plan (With Checklist)

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• January 13 2021

Formation’s Ultimate Guide to Measuring Customer Loyalty Offers

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• November 09 2020

Beyond The Fun, How Gamification Adds Science to Your Customer Loyalty

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• September 11 2020

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Scale Your Behavioral Segmentation to Drive Customer Loyalty

Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from...

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• July 20 2022

The 4 KPIs you Need to Track for a Successful Modern Loyalty Program

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• July 13 2022

Customer Retention Measurement: 10 Key Metrics to Track

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• July 08 2022

Is Your Tech Stack Ready For Modern Customer Loyalty?

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• July 05 2022

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Roadmapping & Increasing Customer Loyalty | Loyalty360's Throwback Thursday

We asked leaders in brand loyalty and customer experience two questions: 1. "What is coming up on your roadmap, and how are you developing...

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• September 24 2020

What Will Loyalty Look Like in 2025? | Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 2, EP. 3

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• August 21 2020

Loyalty360 | Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 1, Question 5

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• June 19 2020

Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 1, Question 3

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• June 05 2020

Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Gamify Loyalty Offers to Deepen Consumer Relationships and Drive More Sales

As marketers look to deepen the relationship between their brand and consumers in the digital world, typical offerings like mass discounts are not...

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• February 16 2022

The 3 Steps to Future-Proof Your Customer Loyalty Strategy

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• August 27 2020

Loyalty360 Executive Perspectives: Marketing Challenges in the Age of the Customer

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• July 16 2019