DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Marketing in the Age of the Empowered Customer

Yesterday, Loyalty360 CEO Mark Johnson connected with Ya-Bing Chu, VP of Product for tech supplier Formation, in an engaging webinar on the topic...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

5 Ways To Give Loyalty A Lift

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty...

Formation

Formation.ai is an enterprise software company that enables the world’s largest brands to encourage customer behaviors that increase lifetime value. Using advanced machine learning, we determine what motivates each customer and provide hyper-personalized offers, incentives, and pricing that drive unprecedented ROI. Founded in 2015 and...

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