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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Your Brand and the Human Element

In a world where information, insight, and consumer reviews are just a click way, brands need to be aware of both their exposure and the ever...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The Human Brand: A Better Way to Measure & Improve Customer Experience

Strong customer loyalty should be the intended outcome of any customer experience. Customer loyalty is reflected by a voluntary willingness to...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

A Better Way to Measure & Improve Customer Experience

Three Ways Traditional Customer Experience Measurement Can Damage LoyaltyWhile measuring customer loyalty is relatively easy, improving it is often...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

[Podcast] Your Brand and the Human Element

People now care more and more about what brands are doing, even when the doings have little or nothing to do with the brand’s product or...

Fidelum Partners

Fidelum Partners is a research-based consulting and data analytics firm specializing in customer loyalty insights, strategies and results.  We take pride in building lasting relationships with our clients and keep their best interests at the forefront of everything we do.Fidelum Partners was founded by Chris Malone in March 2010 as the...

Our Members

Chris Malone ,
Managing Partner

Kathy Willett ,
Marketer

Oscar Budejen ,
Principal Consultant

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