Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Where Travel Meets Loyalty: The Role of Travel Rewards in the Post-Pandemic Travel Resurgence

Americans are ready to see the world again but not at any cost — value remains a top priority for most consumers. Companies that can deliver...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Bridging the Credit Generation Gap with Loyalty

Like many consumers, my purchasing habits changed during COVID-19. I went from buying the occasional shirt online to purchasing everything from a...


Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits. Arrivia’s Travel Privileges platform opens up the...