Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty. Having a corporate culture steeped in storied history and...Read More

Whole Foods has taken another step toward rolling out a national loyalty program. But for now, those steps have been baby steps. Whole Foods, the Austin, TX-based organic...Read More

Bank of America officials pride themselves on effectively listening to their customers. As a result of listening, the company announced a comprehensive redesign of its award...Read More

While unable to overtake its fellow Japanese, and larger, competitors like Honda, Toyota, and Nissan, Mazda has always had a solid place in the U.S. car market. Mazda came to the...Read More

Starbucks and a failure to execute properly usually don’t walk hand-in-hand when it comes to talking about its loyalty program. Since the iconic brand announced major...Read More

The future of customer experience came to the back yard of a family in Reno, Nevada on July 22, and it brought doughnuts. The 7-Eleven convenience store chain and the unmanned...Read More

Staples has teamed up with global superstar Katy Perry to raise awareness about public school teachers and their ongoing financial obligations to purchase equipment for their...Read More

 Few businesses have seen such a meteoric rise as the modern gaming industry. An industry that began with relatively humble beginnings in the late 1970s and early 1980s has...Read More

As the importance of health and wellness gains traction across our culture, Beachbody offers a customer experience that helps people transform their bodies in the comfort of...Read More

Wayfair, founded in 2002 as CSN Stores, is a leading ecommerce retailer that specializes in home décor. As a storefront found exclusively online, the company places increased...Read More

Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty. Having a corporate culture steeped in storied history and...Read More

Ford’s recent U.S. retail sales were the company’s best in 11 years. Loyalty360 talked to Erich Merkle, Ford’s U.S. Sales Analyst, about how the company is...Read More

Allstate has firmly established itself as one of the leading brands in the insurance industry. As the second largest personal lines insurer in the country, Allstate carefully...Read More

Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly...Read More

When it comes to customer loyalty, Marriott isn’t afraid to stray from the beaten path in order to innovate. Thom Kozik, Marriott’s VP of Global Loyalty, spoke to...Read More

There are few businesses as competitive as the grocery industry. Just look around, and even the most casual consumer will notice a myriad of grocery stores on almost every...Read More

For the Atlanta Hawks, brand loyalty goes deeper than simply incentivizing interactions with the team. “Our primary goal is a passionate fan base that believes in the...Read More

Vincent Ircandia, Senior Vice President of Business Operations for the Portland Trail Blazers, told Loyalty360 that the NBA franchise sought to increase game attendance and...Read More

P.F. Chang’s takes great care to win the customer loyalty of both casual diners and food aficionados alike. Since opening its doors in 1993, the brand’s mission...Read More

Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution. Since those changes...Read More

StubHub, the world’s largest ticket market place, recently announced the launch of a new ticket recommendation feature that will enhance the personalized customer experience...Read More

The hospitality and travel industry is fierce. When it comes to finding a place to stay, whether for an overnight business trip or an extended bout of rest and relaxation, there...Read More

Yahoo! CEO Marissa A. Mayer was excited to talk about the company’s turnaround during her tenure. Customer engagement on a mobile level was a key component during this ongoing turnaround...Read More

Virgin America, voted “Best Domestic Airline” by Travel and Leisure for eight consecutive years, is getting a little more tropical with its latest destination. The customer experience...Read More

Marriott Rewards, Marriott International’s award-winning loyalty program, got even bigger. The program has expanded to include Delta Hotels and Resorts, a hotel chain consisting of 35...Read More

For a while, it seemed that social media was something some brands attempted to spark customer engagement and customer loyalty, while other brands observed from afar. Today, the use of...Read More

Innovation is one of those key buzzwords in loyalty marketing. And for Colgate-Palmolive, its innovations have led to marked improvements in customer engagement and customer...Read More

During the Jan. 29 American Airlines fiscal fourth quarter conference call, CEO Doug Parker was amazed at the strides the company has made in the past year from a customer engagement...Read More

Visa CEO Charlie Scharf offered some interesting insights during his company’s Jan. 28 fiscal first-quarter conference call regarding the growth of ecommerce versus in-store sales. During...Read More

The Ascend Hotel Collection, part of Choice Hotels, continued its rapid growth in 2015. The hotels pride themselves on location-specific experiences, and build brand loyalty by...Read More

At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general...Read More

Amazon is preparing to launch a new Kindle tablet in November, just in time to give Apple a run for its “iPad” money this holiday season. Clearly positioned to compete...Read More

At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general...Read More

Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise. ...Read More

My reason for attending Vartech was to look for new equipment models and technology for our loyalty solutions. Bluestar has put together this tradeshow, which is sponsored by many of...Read More

  What’s the best marketing advice you have ever received? This was a question recently posed by BtoB Magazine to their Linkedin group members.  Hundreds of...Read More

Need direction on how to spice up your Program Overview Page? As a designer, I’d love to share some tips and best practices I use when designing program...Read More

On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet.  Another breathtaking record...Read More

From tagging photos with locations on Facebook to delivering targeted mobile ads, the consumer marketplace is rushing to embrace location intelligence and geocoding solutions...Read More

Fewer words will test the mettle of a loyalty plan operator than these: Merge 100 million frequent flyers, and do it without a hitch. That is the number of loyalty plan members...Read More

 Few businesses have seen such a meteoric rise as the modern gaming industry. An industry that began with relatively humble beginnings in the late 1970s and early 1980s has...Read More

As the importance of health and wellness gains traction across our culture, Beachbody offers a customer experience that helps people transform their bodies in the comfort of...Read More

Wayfair, founded in 2002 as CSN Stores, is a leading ecommerce retailer that specializes in home décor. As a storefront found exclusively online, the company places increased...Read More

For Rich Mohr, VP & Global Product Manager for Rental Operations at Ryder, customer retention is a critical piece of the customer loyalty puzzle. Mohr talked to Loyalty360...Read More

Consumers shop at warehouse and wholesale clubs for a lot of reasons. They offer a great value proposition and big deals that are attractive to both bargain hunters and small...Read More

For many, cruises are the ultimate in customer experience.  Luxurious accommodations, world-class dining, and incredible destination experiences are often the first things...Read More

Customer engagement is all about meeting and responding to consumer needs. The trick, however, is to not only understand what these needs are, but to also move rapidly enough to...Read More

Personalization is a key component of driving customer loyalty, especially in an entertainment industry that is built almost entirely on emotion. Regal Cinemas recently revamped...Read More

As a sport, Futsal presents an interesting challenge. Futsal is a fast-paced game that requires the skill, control and reflexes to pass accurately, cut sharply and shield...Read More

Technology surrounds us these days both in our personal and professional lives. After all, our lives are framed by the technology we use. The all-seeing lenses, screens, and...Read More