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Connecting with Millennials – Why Referrals are a Smart Idea for Credit Unions Looking for New Members

  • April 25 2013
  • Resource: Loyalty Today

Millennials – or, the cohort that came of age during the 2000s – have been a tough group for credit unions to connect with. Recently, Central 1 – the central financial facility and trade association for credit unions in British...Read More

What Makes a Brand “Talkable”? – Encouraging Social Referrals

  • April 22 2013
  • Resource: Loyalty Today

Today’s post is all about what makes a brand “talkable” and how those characteristics can help to encourage social referrals and help you to monetize your social media marketing efforts. A brand’s “talkability&rdquo...Read More

Provide Great User Experiences to Increase Conversion Rates for your Referral Program

  • April 09 2013
  • Resource: Loyalty Today

If you ask any marketer what they’re most concerned about when it comes to their campaigns, they’ll tell you the answer is conversions. At the end of the day, if your landing pages or campaigns or ads aren’t compelling enough to...Read More

Word of Mouth 101: How Has Social Media Changed Word of Mouth?

  • March 25 2013
  • Resource: Loyalty Today

In the first two posts of this series, we discussed what word of mouth is and why it’s so important for your business. With social media being such a hot topic for marketers, we thought that for today’s post we’d focus on how...Read More

Word of Mouth 101: Why Does Word of Mouth Work?

  • March 25 2013
  • Resource: Loyalty Today

In the last post in this series we discussed what word of mouth marketing is and why marketers are incorporating it as a part of their overall strategy. We learned that word-of-mouth marketing as a tactic has been practiced for over 40 years, and...Read More

Word of Mouth 101: What Exactly is WOM and How Can it Help Your Marketing?

  • March 20 2013
  • Resource: Loyalty Today

As a referral marketing company, we’re very familiar with the term “word of mouth.” We use it to describe our business and expertise every day. Outside of our bubble, though, there’s a world of people who, while they may...Read More

Q & A with Sucharita Mulpuru from Forrester Research on What Has (and Hasn’t) Changed about Digital Marketing for Retail in the Last Decade

  • February 20 2013
  • Resource: Loyalty Today

Last week RewardStream hosted its most recent educational webinar on digital marketing for retail. Our guest speaker was Sucharita Mulpuru, Forrester Research Inc. VP and Principal Analyst, and she spoke on the top digital marketing trends for the...Read More

Branding and Social Media: Consistency is Key

  • February 08 2013
  • Resource: Loyalty Today

When it comes to branding, it’s as much a science as it is an art. Determining your brand identity, and the way you want it presented is a crucial aspect of any marketing strategy. Many marketing teams understand how important their brand...Read More

Provide Utility and Build Relationships – The Art of Marketing

  • December 14 2012
  • Resource: Loyalty Today

Our last few blog posts have focused on two of our employees thoughts on the recent Art of Marketing conference held in Vancouver in November. We’ve posted their opinions and takeaways from the sessions in a series of posts that help...Read More

Have Faith in Your Curiosity – The Art of Marketing

  • December 05 2012
  • Resource: Loyalty Today

Several of RewardStream’s employees were lucky enough to get tickets to the Art of Marketing in Vancouver last week. The speakers who are all well-known marketing innovators, came from a variety of backgrounds, but all shared one...Read More

What Makes a Good Referral Marketing Program? Part 2

  • October 03 2012
  • Resource: Loyalty Today

 In yesterday's post, "What Makes a Good Referral Marketing Program Part 1" we introduced the reasons why we feel that referral marketing programs are business asset, and we starting sharing with you our thoughts on the characteristics of...Read More

What Makes a Good Referral Marketing Program? Part 1

  • October 02 2012
  • Resource: Loyalty Today

Recently, in May 2012, we commissioned a report from word-of-mouth marketing experts, The Keller Fay Group, to help us determine the power of consumer-to-consumer (C2C) referrals and how they drive business. Having worked in the loyalty and...Read More

92% of Consumers Trust Word-of-Mouth Recommendations: Up 18% Since 2007

  • September 20 2012
  • Resource: Loyalty Today

According to a recent Nielsen Report, “Global Trust in Advertising and Brand Messages” there’s exciting growth in consumer attitudes toward word-of-mouth recommendations. The study, published in April 2012, found that fully 92...Read More