Designing the Right Rewards Program for Banking & Financial Institutions

  • June 17 2014
  • Resource: Loyalty Today

Designing the Right Rewards Program for Banking & Financial InstitutionsRead More

Ease, Simplicity, and Speed: The New Loyalty Paradigm in the Palm of Our Hands

  • April 15 2015
  • Resource: Loyalty Today

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

Will the in-store customer experience be Apple Watch’s Achilles heel?

  • April 11 2015
  • Resource: Loyalty Today

Ahead of the April Apple Watch product launch, people are struggling to make sense of it in much the same way iPhone confounded many in the market in 2007.Think back to April 2007, buzz for the original iPhone was building as the initial...Read More

A New Era in OTA Customer Loyalty. Is Rocketmiles Going to Be Priceline’s Sleeper?

  • April 09 2015
  • Resource: Loyalty Today

With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left...Read More

You Can’t Rush a Business to the Altar. The 3 Stages of a Long-Term B2B Relationship.

  • March 26 2015
  • Resource: Loyalty Today

In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations for what content is worthy of trading precious...Read More

Is the U.S. Finally Ready for a Coalition Loyalty Program? It Depends.

  • March 25 2015
  • Resource: Loyalty Today

Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there...Read More

B2C Loyalty in a B2B World? Yes.

  • March 22 2015
  • Resource: Loyalty Today

Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys...Read More

Customer Experience: Balancing Surprise and Simplicity

  • March 20 2015
  • Resource: Loyalty Today

As customer experience strategists, we are seeing two popular competing approaches to customer experience (CX)—“surprise and delight” versus “effortless simplicity.” These are both valid CX approaches depending on the...Read More

Content2Conversion's Conference: Back to the Future for B2B Content Marketing

  • March 10 2015
  • Resource: Loyalty Today

The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers.  But amid the...Read More

Content Marketing: It’s Not All About You

  • February 20 2015
  • Resource: Loyalty Today

Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80 - 90% of marketers are using content to drive leads. They post to blogs, Tweet, build...Read More

The Customer Journey of Past and Present

  • February 13 2015
  • Resource: Loyalty Today

A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Lenati, we use customer journey mapping to build an understanding of complex customer interactions – identifying...Read More

Infographic: Customer Rewards Program Earn Models

  • February 05 2015
  • Resource: Loyalty Today

Customer rewards programs remain an important tactic in many loyalty marketers' playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism...Read More

Lenati’s Paul Conder Leading Workshop on Customer Experience and Customer Loyalty

  • November 13 2014
  • Resource: Loyalty Today

Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty:“Larger companies, those ‘built...Read More

Design Thinking and CX

  • July 10 2014
  • Resource: Loyalty Today

There has been a great deal written about “design thinking” in the past few years.  Much focus has been placed on its value in helping define business strategy, with design firms around the world claiming that they have evolved...Read More

What's an Experience Worth?

  • May 24 2014
  • Resource: Loyalty Today

All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity.  I can’t think of any exceptions, past or present.  Even businesses that are focused on a basic need - for example...Read More

T-Mobile and Lenati Present: The Science Behind Creating an Integrated Loyalty Strategy

  • February 27 2014
  • Resource: Loyalty Today

T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs, T-Mobile is thinking outside the box in order...Read More

Choosing a Marketing Automation Platform, Part 2

  • December 13 2013
  • Resource: Loyalty Today

Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms that monitor customer...Read More

Are You Ready for Marketing Automation?

  • November 21 2013
  • Resource: Loyalty Today

Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge.  In February 2013, ClickZ published a study of Fortune 500 B2B companies which found only 25%...Read More