Executives who are considering loyalty programs often ask us, “Should I run a points or product program?”This is an important question and will undoubtedly shape the success of your program. However, there’s a better place to...Read More

The aim of many marketing efforts is to drive incremental guest behavior, like increasing guest spend or driving additional visits. But, how do you know if the behavior is truly incremental? How much of the lift is due to the campaign versus...Read More

Visualizing data helps people make decisions. Two years ago, Paytronix discovered Pentaho – the world’s leader in providing environments for end users to discover data insights in a self-service software set. A multi-tenant...Read More

In earlier days, chains saw birthday rewards as a nice way to say “thank you” to members for simply joining a loyalty program. Often times, the reward was used to motivate guests to register their card. Merchants would only...Read More

Thorntons Refreshing RewardsCongratulations to Thorntons on its new loyalty program. We checked in with Jeff Keune, Thorntons’ CMO to hear how the program is impacting its 178 location convenience and fuel retail business.PX. What were...Read More

We are often asked the question, “How is my loyalty program doing?”  While there is no single metric that we can look at to answer this question, there are several things we can look at, which often change as the program matures.A...Read More

Which Registration Methods Work Best? The first goal with most loyalty programs is to boost enrollment so that the program reaches a critical mass of restaurant guests. But, which registration methods will deliver the...Read More

J.P. Licks, a chain of must-visit ice cream shop located all over the greater Boston area, has found a way to engage millennials, make in-store experiences more convenient, and generally delight their guests.What’s J.P. Licks&rsquo...Read More

Guests join loyalty programs when they see the value in joining. Delivering that value proposition comes in two forms – Your Pitch and Ease of Use.In this post, I’ll cover four ways our customers have helped their programs quickly...Read More