Mandy Morelli

Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of...Read More

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up...Read More

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and...Read More

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status...Read More

As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.However, what you aren’t realizing is that when your entire marketing...Read More

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but...Read More

As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!Here...Read More

As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.To win loyalty in this competitive industry, insurance companies must find ways to:1. Communicate directly...Read More

Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience.In an industry where churn is a major issue and multiple vendors appear to deliver similar solutions, telecom...Read More

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal...Read More

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them...Read More

Growth Hacking SnapshotIt’s become the holy grail of startups the world over. Yes, we’re talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent...Read More

I’m excited to announce Idomoo has opened its technology with a new service – The Idomoo Dynamic Storybuilding Suite makes it possible for businesses of all sizes to create profound digital communication campaigns on their own...Read More

Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers – ever be personalized?Here at Idomoo, where we create personalized videos, our team was determined to learn the...Read More

Over the past 200 million years most of the information humans received has been visual. We’re very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I’m in a fight-or-flight...Read More

If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may ditch their tried-and...Read More

Personalized Video in China – do 1.4 billion people want to hit the play button?China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a...Read More

The democratization of big data means today’s marketers more equipped with a wealth of information about their customers’ personal lives, history and buying habits. But it also means they’re more pressured to leverage CRM to gain...Read More

Bills, Bills, Bills! One Big Headache!It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded...Read More

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts and white papers to eBooks and guides has put customer loyalty right in the spotlight...Read More

So you’ve decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take...Read More

Threats and Trends Insurance Companies Need To Be Aware Of Competition, attrition and everything in-betweenInsurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial...Read More

Diginomica opens its series of articles on #MWC15 with a feature about Idomoo and how its data-driven videos address the “relevance crisis.”When it comes to the content relevance problem, Kalish (Idomoo’s...Read More

In today’s massive data-driven technology and Cloud-based world, protecting business information should be a top priority at the core of a company’s values and business operations. When it comes to a personalized video platform, where...Read More

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?What is Viral Marketing...Read More