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Automating Local Marketing to Cut Costs and Boost Sales

  • December 06 2012
  • Resource: Loyalty Today

The Challenge of Local Marketing Do more with less. It’s simple to say, but not so easy to do. But that has been the reality of the marketing landscape for some time. Demands on marketing continue to grow, while budgets decrease...Read More

Marketing Asset Management- The Key to Marketing Success

  • November 30 2012
  • Resource: Loyalty Today

Understanding Marketing Asset Management Marketing Asset Management (MAM) enables the management of content throughout the lifecycle from creation and acquisition to delivery. At the heart of a solution resides an imbedded digital asset...Read More

Franchise Marketing: The Key to Maintaining Brand Relevance

  • November 16 2012
  • Resource: Loyalty Today

When you find something that works, you stick with it.  This is the creed of the franchise investor who pursues opportunities in established business models, products and branding. Of course!  Find something that is working and...Read More

5 Must-Have Client Services When Searching for a MAM Vendor

  • November 12 2012
  • Resource: Loyalty Today

A relationship with the Client Services department can transform your company’s automated marketing endeavors. When searching for a MAM partner, there are five key areas of service that you should consider.The 5 Must-have Client Services1...Read More

6 Travel and Hospitality Marketing Must Haves for Mobile Marketing

  • November 09 2012
  • Resource: Loyalty Today

It is no secret that mobile is continuing to grow in its importance in the marketing world.  People are accessing more information than ever from mobile devices leaving marketers trying to find new and effective ways to interact through this...Read More

What is Distributed Marketing and Why is a MAM Powered DMP Important?

  • November 07 2012
  • Resource: Loyalty Today

What is Distributed Marketing?Distributed marketing is the term for a marketing model in which an organization with a centralized marketing department and one or more brands sells services and products through a network of local entities - or...Read More

How a Robust Workflow Helps Distributed Marketers

  • November 05 2012
  • Resource: Loyalty Today

When you hear the words robust workflow, what comes to mind? If it’s a simple, step-by-step, streamlined marketing process, you’re right. That’s Saepio MarketPort. Simplified, streamlined workflows can be the difference between...Read More

Brand Compliance for National Brands

  • November 02 2012
  • Resource: Loyalty Today

The origination of branding can be traced to ancient times, when specialists often put individual trademarks on hand-crafted goods. The branding of farm animals in Egypt in 2700 BC to avoid theft may be considered a form of trade marking. In...Read More

7 Keys for National Brands with Local Mobile Marketing Efforts

  • October 31 2012
  • Resource: Loyalty Today

Few marketers need to be convinced that mobile marketing, specifically mobile messaging, must be part of their local marketing mix. However, how to best utilize mobile marketing is up for debate. This is especially true for managers of distributed...Read More

7 Ways to Drive Marketing Efficiency with MAM

  • October 24 2012
  • Resource: Loyalty Today

Dollars Saved = Dollars Redirected on Revenue Generating Campaigns and Programs Faced with always increasing demands from CEO’s and CFO’s for greater accountability, and with the need to stretch limited marketing budgets, marketers...Read More

6 Musts Haves For the Most Effective E-mail Marketing Campaigns…

  • October 22 2012
  • Resource: Loyalty Today

It was just a moment ago… Many things seem to fly by in our busy lives. Things come and go without people really noticing what’s going on around them. Tasks and projects consume us and reaching anyone has become almost impossible...Read More

Multi-Channel Marketing Efficiency in 5 Steps

  • October 17 2012
  • Resource: Loyalty Today

Bringing Multi-Channel Marketing to the Local LevelThe marketing world is entrenched in a channel centric mentality. The mere fact that the industry is enamored with the term “multi-channel” marketing is indicative of a problem. ...Read More

Automating Marketing for Time and Cost Savings

  • October 15 2012
  • Resource: Loyalty Today

No one likes having to repeat things over and over and over. It’s a waste of time and it’s just plain annoying. Does anyone miss all the time and money they used to spend traveling for meetings before there was gotomeeting? Probably...Read More

Distributed Marketing: Calculating the Cost of Indecision

  • October 11 2012
  • Resource: Loyalty Today

The days are busy.  The hours are too few.  This shortage of time often robs marketers of their ability to study new solutions, or find time to implement those they would find most valuable.  How do we get this time back so we can...Read More

Distributed Marketers, Get Your Mobile On

  • October 08 2012
  • Resource: Loyalty Today

Where’s your cell phone? If you’re like me, it’s probably within reach. I bet you just grabbed it too. We as consumers spend so much time on our cell phones. We now use them to check prices, find restaurants, watch movies...Read More

Should You Use a Marketing Asset Management Platform - Part 3

  • October 05 2012
  • Resource: Loyalty Today

Should your company consider using a marketing asset management solution?  Probably.  While these solutions are not right for all companies, they will produce significant benefits for many, helping them maintain brand consistency...Read More

Print Advertising is NOT Dead

  • October 01 2012
  • Resource: Loyalty Today

With all the new fancy schmansy channels marketers are finding to use, print advertising has been left in the shadows; A mere flicker of light in the marketing world, put on the back burner of most marketers. Think again. Print advertising is...Read More

9 Ways to Automate for Marketing Effectiveness

  • September 19 2012
  • Resource: Loyalty Today

Everyone loves a good list, and every marketer loves helpful tips on how to save time in their busy day.  Here are links to 9 sites that have helped me become more efficient in 2012.1.  One source for better link building.  SEOMOZ...Read More

How to Get Localized Multilingual Content

  • September 17 2012
  • Resource: Loyalty Today

Bienvenidos! Parlez-vous français? Gesundheit! Ohayou gozaimasu おはようございます I have always envied people who can speak multiple languages. Especially when they use it in their...Read More

Marketing Asset Management. Game Changer for Localized Marketing.

  • September 14 2012
  • Resource: Loyalty Today

Relevance through hyper-local targeting is the new currency of marketing.  Customers and prospects are demanding it. Marketers are seeking it for better distributed marketing.  Marketing Asset Management delivers it.Marketers have long...Read More

Better Direct Mail Marketing for Distributed Marketers

  • September 10 2012
  • Resource: Loyalty Today

“Congratulations!! You have the chance to win $10,000,000 in our special giveaway!!” I am sure you all have received a letter like or close to it in the mail. Either with a discount on certain items or a free oil change at your...Read More

6 Foundational Elements of Marketing Collateral Management

  • September 06 2012
  • Resource: Loyalty Today

Whether you’re in charge of a distributed network of local marketers or your own centralized corporate marketing content, getting new content rapidly in front of clients and prospects, and old content quickly out of access, is both...Read More

3 Ways to Make Multi-Channel Marketing Content Creation Easy

  • September 04 2012
  • Resource: Loyalty Today

Trying to get a consistent message to consumers isn’t an easy feat. There are so many channels now that messages now have to be delivered through. Throw in the fact that corporate and local need to be on the same page when delivering these...Read More

7 “What If’s” For Distributed Marketers Looking for Better Return On Marketing Investment

  • August 29 2012
  • Resource: Loyalty Today

National marketers with local marketing needs have several complexities and questions to consider when measuring and improving return on marketing investment.   Often, a distributed marketing platform that automates processes...Read More

Localize Corporate Commercials and Video for Maximum Impact

  • August 27 2012
  • Resource: Loyalty Today

Video is becoming an increasingly important tool for corporate and local marketers.  The primary consumption environment is now the web and is most often a Flash video format.  Localizing Flash video produced at the corporate level...Read More

How Marketing Asset Management Solutions Create Value – Part One

  • August 24 2012
  • Resource: Loyalty Today

3 Basics of Calculating the Value of a Product or ServiceFor a business organization, the value of any product or service is based on how it affects financial performance.  The best definition of value in a B2B setting is the total...Read More

Enable Powerful, Localized Point-of-Sale Marketing Materials

  • August 20 2012
  • Resource: Loyalty Today

Improve Local Marketing Performance The effective use of quality point-of-sale marketing materials can dramatically improve local marketing performance.  In fact, POPAI, which monitors marketing at retail, notes that in spite of all the...Read More

Choosing the Right Marketing Asset Management Solution – Part 4

  • August 17 2012
  • Resource: Loyalty Today

Companies of all kinds are turning to marketing asset management (“MAM”) within a distributed marketing software solution to improve marketing productivity.  In this blog series we’ve briefly discussed some of the major...Read More

Create, Coordinate and Localize Email with Brand Control in Mind

  • August 15 2012
  • Resource: Loyalty Today

Want to grow a large, clean, and active email file? Need to get your subscribers to talk up your products and respond? Here is the secret: grab their attention and then localize the message to get them to pay attention! Having prospects and...Read More

Choosing the Right Marketing Asset Management Solution – Part 3

  • August 13 2012
  • Resource: Loyalty Today

Companies of all kinds are turning to marketing asset management (“MAM”) functionality within distributed marketing platform solutions to improve marketing productivity.  In this blog series we are briefly discussing some of the...Read More

Where is Your Marketing Collateral Damage?

  • August 08 2012
  • Resource: Loyalty Today

Reducing Marketing Waste That we have to reduce wasted marketing spend is a no-brainer; every company wants to do this, and “do it yesterday.”  What isn’t so easy, is figuring out where the waste exists, and how to...Read More

Simplifying Multi-Channel Payment Processing for Local Marketers

  • August 06 2012
  • Resource: Loyalty Today

Historically, Multiple Shopping Cart Trips Eroded Efficiencies of Multi-Channel Campaign Creation. Local marketers love the simplicity of creating multiple marketing items or ordering a multi-channel campaign that will be fulfilled by multiple...Read More

Choosing the Right MAM Solution - Part 2

  • August 03 2012
  • Resource: Loyalty Today

Companies of all kinds are turning to marketing asset management (“MAM”) technology within a distributed marketing software platform to improve marketing productivity. In this blog series we’ll briefly discuss some of the major...Read More

Making Digital Asset Management Actionable with MarketPort

  • August 02 2012
  • Resource: Loyalty Today

Digital asset management is a must have resource for corporate marketers.Storing, cataloguing, retrieving and managing digital assets is key for efficient operations.  But DAMsystems have a dark side.  As assets are added...Read More

Localize National Video Content with MAM

  • August 01 2012
  • Resource: Loyalty Today

Video is powerful communication.  Sight, motion and sound come powerfully together to arrest attention and mobilize action which explains why video in advertising is so impactful. Far better than most mediums, it can create emotional...Read More

Choosing the Right Marketing Asset Management Solution-Part 1

  • July 30 2012
  • Resource: Loyalty Today

Choosing a Marketing Asset Management Technology: To Make the Right Choice, Ask the Right Questions Companies of all kinds are turning to marketing asset management (“MAM”) solutions to improve marketing productivity.  If you...Read More

Creating Multi-Channel, Turn-Key Campaigns for Local Marketers

  • July 25 2012
  • Resource: Loyalty Today

Ask teenagers what channels they like for advertising messages and they'll tell you they stopped watching TV some time ago.  The only way they think about the word channel as it relates to advertising is the TV station channel numbers...Read More

Why Channel Partner Marketers Need Marketing Asset Management

  • July 20 2012
  • Resource: Loyalty Today

Boost Channel Partner Marketing, Drive Sales Companies can miss significant revenue opportunities if their channel partners don’t market effectively. Multi-channel marketing is rapidly emerging as a fundamental requirement for marketing...Read More

Getting Your Local Marketers Engaged in Global Marketing

  • July 18 2012
  • Resource: Loyalty Today

There’s no question that connectivity has shrunk the world. From a technology perspective, distant lands and markets are now just seconds away.  Yet large gulfs remain between many global and local marketing efforts. Inadequate...Read More

20 Questions For Evaluating Marketing Asset Management Solutions

  • July 13 2012
  • Resource: Loyalty Today

If you are considering a Marketing Asset Management Solution, here are 20 things you must consider: 1. What kinds of materials will be included in, and managed through, the MAM solution? Basic marketing materials (marketing collateral...Read More

Marketing Asset Management vs Digital Asset Management

  • July 05 2012
  • Resource: Loyalty Today

The DAM Habit Habits can be a detrimental lot. Every business has its example.  Some process established at an earlier point in time gets locked in as “just the way we do this.” Initially everyone recognizes flaws with the...Read More

Relevant distributed marketing & marketing asset management content

  • June 28 2012
  • Resource: Loyalty Today

An amazing amount of content hits every marketer’s inbox daily.  And that’s a good thing.  As never before, we can quickly access valuable information to help us be better at our jobs. At the same time, as distributed...Read More

Social Marketing: Why being half hermit can lead to success

  • June 25 2012
  • Resource: Loyalty Today

Social networks are clearly redefining marketing.  Word of mouth marketing was always the best form of marketing.  In the form of social networks, its power has exploded and unlike traditional word of mouth, marketers can easily...Read More

7 Ways a National Brand Can Create Email Opt Outs

  • June 13 2012
  • Resource: Loyalty Today

7 Ways to Get Opt Outs from your Corporate and Local Email Marketing Efforts Creating a coordinated corporate and local email marketing program can be challenging.  However, if not done properly, what could have been an effective marketing...Read More

Steps to Successfully Completing a Marketing Technology Initiative

  • June 06 2012
  • Resource: Loyalty Today

Corporate marketers excel at a lot of things;  They know their brand positioning, audience, market space campaign strategies and mobilizing messages well.  Getting an enterprise-class marketing software initiative through an...Read More

4 Cutting-Edge Strategies for Easier, Faster Localized Marketing

  • May 25 2012
  • Resource: Loyalty Today

Localized marketing is among the most effective ways to make your brand relevant to the customer. Unfortunately, it's also among the most difficult, expensive and cumbersome. But leaving it up to franchise owners and resellers jeopardizes...Read More

Mobile Origination for Local Marketers: Mobile List Building

  • May 23 2012
  • Resource: Loyalty Today

According to the Mobile Marketing Association’s white paper Mobile Messaging in North America: A Fresh Look at Current Options for Marketers from earlier this year, mobile messaging is the most used means of consumer communication ever...Read More

Getting Local Marketers Engaged

  • May 16 2012
  • Resource: Loyalty Today

While much has changed in the past year for marketing professionals who manage distributed marketing networks, research recently conducted by Saepio shows that much remains the same. As in past years, five commonly mentioned challenges are...Read More

Break Free from Paralysis: Move from Talking Multi-Channel Marketing to Doing it

  • May 09 2012
  • Resource: Loyalty Today

The president of a marketing technology firm recently observed that today’s marketing environment is very unique.  Marketers understand the need for cross-channel marketing, they recognize that cross-channel marketing is possible...Read More

Frost & Sullivan: MAM is a Critical Tool For Marketing Success

  • May 03 2012
  • Resource: Loyalty Today

It’s fascinating to watch reaction and adoption as new tactical technologies for corporate marketers burst onto the awareness scene.  Marketers have been notoriously enamored by the latest shiny object and today’s marketers are...Read More

Marketing Asset Management Technology Boosts Marketing Results

  • April 25 2012
  • Resource: Loyalty Today

As companies have adopted marketing platform technology, and in particular marketing technology focused on content creation within a marketing asset management (MAM) approach, they have experienced interesting benefits beyond their original...Read More

New Era Requires New Platform Approach to Corporate Marketing

  • April 23 2012
  • Resource: Loyalty Today

New whitepaper suggests a degree of simplicity can return to corporate marketing … but marketers will have to rethink how marketing gets done.“While most marketers realize traditional processes and practices don’t match...Read More

Frost & Sullivan Paper Outlines Why MAM + Collateral Customization is a 'Must-Have'

  • January 24 2012
  • Resource: Loyalty Today

Does your company need to simplify marketing workflows? Or, do you need better organization and distribution of brand assets? What about a greater return on your brand management efforts? Do you feel that collaboration between corporate...Read More