Below is a great example of why engagement and personalization is so important to your bottom line.  As a member of an organization that understands in-the-moment engagement and communicating in the way your client, customer, or consumer...Read More

Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed to...Read More

In this day and age, where there are more mobile phones than people, it’s not enough to be mobile savvy. As Abhishek Agarwal mentions in his article, your site must be optimized and there are a few key elements that need to be kept in mind...Read More

While healthcare plans and providers scramble to align themselves with the requirements of the Affordable Care Act (ACA), many are seeking to leverage their investments into strategic health information technology (HIT) to gain efficiencies in...Read More

This week we take a look at mobile ordering. The 10 short articles below are from just the last two weeks. While a number of the bigger QSR’s are building these complex, mutli-million dollar platforms, mobile ordering has now also become an...Read More

While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and even a company that fixes jet engines were all...Read More

In this week’s suggested reading the numbers really add up. Last week, Goldman Sachs released their 7-year analysis on where M-commerce will be in 2018, documenting the hundreds of billions of dollars to be made from the rise of M-commerce...Read More

This week’s suggestion is a light and quick look at the top 5 stories from this year’s Mobile World Congress presented by Mobile World Live TV. As you will see in the video, technology may be changing, but the one constant is the focus...Read More

Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if”, but a “when”. As you will see in this week’s...Read More

Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it’s about how your audience engages with that technology. More importantly, it is about how...Read More

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for...Read More

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients...Read More

Planning a successful event does not just hinge on which caterer you choose or picking the best venue. It’s also the overall experience you provide, when all these things come together, which your attendees and sponsors will remember...Read More

This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they are engaging with what they want, when they want and doing it...Read More

In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s all about understanding your audience and how your audience wants...Read More

In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it as part of their strategy to success. 2013 showed us that customers are checking...Read More

Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile.Everyone knows the classic line from the Kevin Costner movie, Field of Dreams. The story line claims that if you build it, they will come....Read More

Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed out ad nauseam that for your business to grow and make money, you need to have a mobile...Read More

This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the power of mobile engagement is bringing more dollars to the...Read More

According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices[i]. More importantly, the percentage of mobile traffic has been more than doubling every year since the idea of the mobile web became a...Read More

About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding of in-the-moment persuasion and how to influence human-to-technology interaction...Read More

The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if, or imagine that. Jim Yu’s article discusses the growth of mobile and how...Read More

They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week’s suggested reading includes an array of charts which resoundingly depict the Billions of...Read More

When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The most important thing when faced with a change is to understand what...Read More

This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the evolution of the mobile phone and how these phones will propel us and our...Read More

Questions Inspire New ThinkingThe single most efficient way to trigger innovative thinking is by simply asking a question.  These are questions that you can ask of others, or (more importantly) questions that you can ask of yourself.  By...Read More

This week’s article is an insightful look at how mobile is changing the game of publishing.As a “mobile” company, we have been beating the drum trying to educate publishers on the need to embrace mobile. It is a powerful tool for...Read More

Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to...Read More

From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG, Jawbone, and every other electronics company are quickly...Read More

In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this engagement, you owned that moment and where to take that...Read More

This article was written by Gary Pollack As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when.  It’s all about the experience.  In a nutshell, the...Read More

This article was written by Charlie Garland Want to improve your business results?  One of the best ways to do so is by innovating your business model.  While this may sound daunting at first, you should realize that all it takes is a...Read More

By Gary Pollack With 15.2% of North American web traffic coming from mobile phones[1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site or experience is likely to turn them away...Read More

As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch, of the 6.8 billion people on the planet, 5.1...Read More

As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes faster than a fireman heading to a fire, how do you keep...Read More

People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it? This week’s suggested reading examines poignant statistical data on how an...Read More

Change is Coming to Traditional Business Models, Whether We Like it or Not Accelerating changes in the global economy are creating extreme pressures on business leaders to respond with improved strategic plans and actions of their own. ...Read More

With Apple boasting of over 50 billion downloaded apps[1] and Starbucks processing over 10% of their U.S. transactions[2] through their mobile apps, it should come as no surprise that one of the leading GMOOT (Get Me One Of Those...Read More

Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here is clear; it’s not should you...Read More

As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company, found that consumers are using their mobile...Read More

While writing a blog comparing and contrasting the differences between, mobile websites and mobile apps, I came across the realization that many terms used in regards to either, are often confusing and rather ambiguous. Since both of these...Read More

The importance of having a mobile website has skyrocketed in recent years due to the prevalence of users browsing the web with smartphones and tablets. According to a study by KPCB, a Silicon Valley venture capital firm, 15% of global Internet...Read More

With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take advantage of the mobile market. However, if businesses think that...Read More

Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional advertising is being disrupted in such a...Read More

This week’s recommendation is a video from mobile expert R.J. Taylor, discussing how brands should align their efforts to command a more mobile consumer mindshare.  As customers transfer their online activities to mobile devices, the...Read More

In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can be both. Mobile marketing is not only beneficial, but also an integral part of...Read More

When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s...Read More

Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone, or even worse you allow the phones just to go to your website without even any...Read More

In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a marketing ploy it is the way to reach new customers in the momement and transact with them...Read More

How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing mobile payments market, I have tried to capture that “pace” in the 2013...Read More

This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when” and “how”. Get in the game now before you lose out on valuable...Read More

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement...Read More

I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that will be spent on mobile purchases. Many of us have read the statistics...Read More

The Principles of Community Behavior and Motivation are fairly well understood and transcend many cultures and continents. Most humans have a need and desire to “belong”…to a family, team, and community unit….whether it...Read More