#autobond: Towards Tomorrow by Toyota—The Brand Gallery Concept

I’m a big fan of live brand experiences. They’re informative, different, and fun—and they give you a chance to see how bad you really are at driving a car in virtual reality. I had a chance to sit down with Cyril Dimitris, Vice President of Toyota Canada, to discuss the Towards Tomorrow by Toyota brand gallery. This "pop-up" experience has brought Toyota direct to the consumer (specifically those hard to reach millennials....

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