Churn is not as inevitable as you might think. In fact, churn and attrition are preventable problems that require great focus and a carefully-thought-out strategy. After all, the cost of acquiring new customers in the digital age remains relatively high while the cost of retaining the ones you have, especially the good ones, has become cheaper; it’s a far easier process as well. It’s all about where you put your resources. Know Your Customer Preventing churn and attrition....

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