Your Data Collection Must Be Working For You AND Your Loyalty Program Participants

Loyalty programs live and die by data. The information such programs collect on participants, when used wisely, allows a brand to create tailored marketing initiatives, influence customer behavior and identify opportunities for cross-selling. But just how much data should you collect? And what kind of information are consumers willing to share? Consumers okay with using data if there is something in it for them Evidence points to a sea of change in how consumers are viewing their....

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