Your Customer Database is an Object in Motion

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the behavior of accepting ideas that support existing beliefs and rejecting ideas that contradict them), the researchers concluded that, “once formed, impressions are remarkably perseverant.” Even after factual evidence proves them wrong. You can read more about the studies here.  Though....

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