You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty program might help. Here are 3 signs, or at least strong indicators:
You are competing in a “sea of sameness”: OK well maybe not that extreme, but if your product or service is or is at high risk of being perceived as a commodity, or very similar to competitors, in....