Scan your inbox and see how you react to the subject lines. A yawn? A scowl? A snore? That’s what we thought. Let’s face it, not many companies get it right. Your customers love you or they wouldn’t have signed up to receive your email. But they are busy. So why not make their day, and get what you want, too: eyeballs on your email content?
Be Descriptive
It’s better to be direct and descriptive than trendy. Communicate not only the promotion or offer but its....