If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only using 58% of their martech stack’s full capabilities.
So, are marketers being sold more tech than they need, or do they lack the in-house expertise to realize the potential of their purchases? It’s possible that both are true, and leads many business leaders to wonder &ndash....