Here at Loyalty360, we talk extensively to brands and vendors alike about customer loyalty, customer engagement, and customer experience. And more recently, the buzz centers on driving deeper, emotional connections with customers.
Nothing on this planet exemplifies all of these items like the World Cup.
As we head into this Fourth of July holiday weekend, the World Cup (although it’s bittersweet for Americans after the U.S. was ousted in OT by Belgium on Tuesday) embodies these....