Brand advocacy has many facets. It’s a journey that starts with a purchase, turns into a relationship, and later turns into a partnership. As with any journey, there is a starting point. After customer acquisition, the focus needs to shift to retention. Your advocates are your loyal customers, who are loyal to you because of good experiences and they want to share that with their networks. If you don’t have customer loyalty, you don’t have brand advocacy. This week&rsquo....

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