Why brand experience matters for QSRs

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to the speed in which the food is prepared and available. Mobile ordering continues to gain traction along with the desire to be....

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