Why Your Loyalty Program Isn’t Driving Revenue – And How to Fix It

Effective loyalty programs consistently deliver results across the metrics that matter to brands: foot traffic, basket size, frequency of visits and revenue.   But as successful as they’ve been, loyalty programs are under increasing pressure to drive even more incremental growth. Therefore, understanding program performance is critically important to program operators. And nothing indicates a well-performing program better than its ability to positively influence consumer....

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