Why You Should Care about (and Care for) Your Company’s Social Media Reputation

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If you are like most people, you thoroughly check out a business or a product online before you lay down your hard-earned money. Before the advent of online reviews, we would typically talk with friends, coworkers, and family to gather opinions, and then add these to our cache of knowledge about the product or business. We would then weigh these various opinions among whatever other facts we had discovered to inform a purchase decision. Social media and online reviews serve as an....

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