Why Voice of Customer Should Be Your Top Priority

Thanks to social media and third-party review sites, the customer relationship hasn’t been private for decades. Instead of an unsatisfied consumer quietly choosing to walk away after a negative interaction, they can write a review to share their negative experience with the world and encourage everyone they know to do the same. And when 95% of consumers read reviews before they make a purchase, this can turn a single bad experience into a major blow to future business....

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