Want more customers? Do you think a referral program is an easy win? It could be, but only if your referral program is a part of a comprehensive strategy and your expectations are realistic.
Last week, the press quickly picked up a study released by online-ticketing company Eventbrite that attributed an average of $3.23 worth of revenue to each share on Twitter, Facebook, and Linkedin. Though it’s enticing to jump to conclusions and race....