We often talk about how social media is a perfect platform for our brand advocates to share our brand with their networks. But many times the idea that social media should be used to improve the way our brand communicates with the consumer slips through the cracks. This week’s articles are all about battling that complacency. As marketers, it is our job to know what our customers want, what they think about our brands, and how we can improve. Each of these posts can give you some good....