By Jeanne Roué-Taylor
Forrester’s Sheryl Pattek wrote a few months back on the hot topic of cooperation between CMOs and CIOs. Summaries of Pattek’s thoughts were captured in this SlideShare.
Pattek cites three reasons why these two organizational leaders are finding themselves as allies in ways that were unthinkable a few years ago:
Digital changes the game – As organizations become infused with data, more and more are finding ways to use dynamic data to create....