What’s the difference between CRM and Loyalty?

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and customer for the relationship. When a brand asks someone to join their loyalty program, they are asking them to do more - and customers expect more in return. With loyalty, a brand is always implicitly asking a customer to acknowledge that: She is a fan of the brand and its products....

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