IF YOU’VE GOT A GIG IN LOYALTY MARKETING, YOU MAY WANT TO SING ALONG WITH SOME OF MUSIC’S RISING STARS. Back in March, I proposed that loyalty programs might better be thought of as “Brand Fan” programs – designed to engage your best customers to groupie level obsession with you. While points programs may still have a place with some brands to drive frequency, Brand Fan programs make me think more about a customer who sees and treats your brand like an....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing