What is Zero-party Data and Why Will it Become so Important?

  1. 89 views

What is zero-party data? Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why zero-party data is so important we must first understand the various ways that data is currently being collected. Third-party data – data purchased from outside sources that aren’t your own. This data....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing